IDX stands for "Internet Data Exchange," known as Broker Reciprocity and is the
primary means of enhancing cooperation between Real Estate Agents to facilitate
easier transaction of real estate properties. IDX gives MLS participants the
tool they need to display each others' listings on their individual Web sites.
Under the IDX system, brokers consent to display each others' listings on every
broker's Web site that has also opted-in to the program.
Information about properties for sale is the core of real estate technology. You
will be able to provide your customers with a comprehensive and hassle-free
property search tool. All properties of reciprocal brokers will be available for
potential customers to view. Providing complete listing details will keep the
consumer on your Web site longer, which will greatly increase the likelihood of
obtaining that consumer as your client. IDX is a very powerful tool to help you
give Internet-empowered consumers exactly what they want; free and easy access
to available property information. And in so doing, you lay the foundation for a
potentially client-agent relationship.
When customers visit your Web site with IDX integration, they are able to view
home listings anonymously. When the customer decides to request more
information, save searches, then are they required to register as a new user or
to log-in as a registered user. A new user is required to submit his/her basic
contact information only. Upon completion of registration, the new user now
becomes a registered user of your website. The newly registered user is also
notified via email with instructions on how to access their account in the
future. Listing data is loaded via a direct data download from the MLS/IDX
provider and loaded in a local database on a scheduled basis.
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